When choosing customized apparel online, there are so many possibilities that sometimes it is difficult to decide. If you are opting for a personalized clothing item, t-shirt, mug, or similar, focus on these four aspects when deciding on one or another possibility: budget, interests, target audience, and season.

Of all of them, the budget is the first one you should consider, as it will limit the other three. How much money are you willing to invest in your gift? If you find it difficult to decide, you can establish two figures: the first one as an ideal, although leaving room for a certain margin. And the second is the established limit, which you cannot exceed.

Now that you have established the limit amount, it is time to consider what type of garment is the most attractive and effective for your interests. Do you want a cheap T-shirt, but have a higher number of units? Or do you prefer a quality garment, but select more the public to whom you are going to give it as a gift?

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All options are valid, but there are some that are more appropriate to your objectives. For example, if your company is going to sponsor a very specific event, such as a race or a festival, which will have a very short duration in time, it may be more appropriate to opt for a t-shirt or cap at a more competitive price. But if what you are looking for is a garment with a longer life, you should opt for a higher quality material, which is more durable over time.

It is also necessary to consider what type of public is going to be the final recipient of your promotional gift. If you are sponsoring a skateboarding championship, screen-printed T-shirts are a very suitable option, because they appeal to a younger audience. But if you want to give visibility to your company through a golf championship, it may be more convenient to opt for a polo shirt, probably more to the liking of the public profile that will attend the event.

Another point to take into account is the season in which you are going to give away the garment or the time of the year in which you want your promotional gift to have more visibility. Personalized caps, obviously, are going to be used in summer, while other garments such as wool caps, scarves, or raincoats belong more to the winter season.